3ap – an encounter at eye level – engineering blog – medium 3ap
SUCCESS STORY
DIGITAL HEALTH PLATFORM
Life can be unpredictable at times. A proper health insurance in today’s world is worth its weight in gold. AXA Health makes it easy for customers to not only choose the right coverage but also conveniently manage it. Every fall, it reminds its customers to digitally switch to the suitable obligatory basic insurance with ease. And in this way, AXA has successfully entered the health insurance market.
HEALTH INSURANCE, DIGITAL AND SIMPLE – WITHOUT BUREAUCRACY
VISIT PLATFORM
Philipp Wolfensberger
Former Head of Health Care AXA Switzerland
"3ap, as a strategic partner, has contributed significantly to the success of our digital health platform with itstheir 'start-up in a box' approach."
DIGITAL FIRST MOVER
AXA wanted to conquer the health insurance market with competent digital experiences and automated processes. It introduced access to self-service portals for end customers in 2016, a time when digital premium calculators were still a novelty. This meant customers could independently configure insurance products, calculate quotes, and take out policies themselves. These features resultantly also changed the advisory landscape. Health insurance advisors needed easy access to these features through a tool that could help them serve their customers better.
AXA therefore planned to develop two apps: one for end customers and one for insurance advisors. Seamlessly connecting the apps to the back office was a complex technical challenge: but fundamental to ensuring an end-to-end digital customer experience.
Aleksandar Milošević
CEO & Founder, 3ap
"Our holistic way of working led to success: thanks to our strong end-to-end understanding and agile way of working, we were able to react quickly to new insights."
Swiss Insurance Innovation Award 2017
3. Place
SERVICES
TECHNOLOGIES
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