CUSTOMER-CENTERED PREMIUM CALCULATOR

SWICA HEALTH, INSURANCE 2022

Maintaining good health is what everyone wants. But when it comes to choosing health insurance, people decide not only upon the quality of services, but also upon the cost. One thing people don't want though is to spend a long time looking for the best price. This is where SWICA comes in. SWICA allows people to enter their basic personal info and see individual premiums – not only in the calculator but also on the individual product pages. Thanks to the new premium calculator, the organization has greatly improved and optimized the user journey as well as its options for running campaigns and generating leads.

YOUR INDIVIDUAL PREMIUM FOR EACH PRODUCT AT A GLANCE

VISIT SWICA

Leyla Akbeyik

Head of Processes & Projects Market

"With the new premium calculator, the number of offers has doubled in comparison to last year. The conversion rate has also increased."

CHALLENGE

CLOSING TRACKING GAPS AND SIMPLIFYING LEAD NURTURING

SWICA identified three problems with the existing calculator. First, the chatbot-like calculator wasn’t well received by the users. They complained about it requiring too many clicks to get to the prices. Then there were tracking gaps. It wasn’t always clear which sale was generated by which campaign. And finally, the lead nurturing process involved a lot of manual work. The challenge for the new insurance calculator was therefore not only providing a better user experience but also enabling clean and continuous tracking and semi-automated lead nurturing.

Raphael Geiger

Champion, 3ap

"This is how we make collaboration fun: We introduced the team at SWICA to an agile way of working – and they embraced it!"

SERVICES

Customer Journeys User/Market Research Ideation & Prototyping UX/UI Design Agile Delivery Frontend Development Software Development Requirements Engineering Maintenance & Operation