GAMIFIED HEALTH APP

ÖKK HEALTH, INSURANCE 2022 - 2023

Many wish for a healthier lifestyle but it can be tough to find the right motivation. Health insurers have always known this – and so has ÖKK. Their new gamified health app Simpla supports a healthy way of living, helping users work their way towards their goals through challenges and rewards. With the points they collect, they can buy great gifts in the store. A real win-win situation: customers live healthier lives and ÖKK gets to know their needs better.

TOWARDS WELLBEING – ONE REWARD POINT AT A TIME

Philipp Arnold

Project Manager Products and Services, ÖKK

"We can already see increased motivation and activity among our customers shortly after launch"

CHALLENGE

ENSURE COMPETITIVENESS

Gamification works in great ways, which is why many health insurance companies offer it. However, only those gamification strategies that offer an excellent user experience are successful. ÖKK recognized this and converted the existing Simpla platform into an appealing app. This meant finding the motivation was simply a tap away for ÖKK customers.

Thanks to the internal admin tool, ÖKK can offer better customer service.

Benjamin Tal

Champion, 3ap

"We could not have created such a versatile health platform without the good partnership with ÖKK and our iterative approach – including regular user tests."

SERVICES

Design Thinking Customer Journeys User/Market Research Ideation & Prototyping User Testing Roadmap Definition Technical Architecture Proof of Concept UX/UI Design Design Sprints Agile Delivery Solution Architecture Software Development Requirements Engineering Wartung & Betrieb